DID YOU KNOW... the largest companies have been hiring top level executives for their creative thinking abilities in hopes of turning their companies upside down?
Check out number 6 in this article from CNN:
Or, see how Google interviews: http://www.hrworld.com/features/nab-most-creative-thinkers/
So, now you're thinkin'... "hmm, lunchbags. Not so silly after all." Yeah, that's what I thought.