No doubt you’ve seen it, the home that languishes on the market while the neighbor’s home sells quickly and easily. Successful agents like you already know that professional home staging works, but the challenge lies in four things:
Challenge #1 - Convincing the home seller
Challenge #2 - Easily incorporating the staging service into your business
Challenge #3 - Finding a Professional Home Stager you can trust with your listing
Challenge #4 - Cost
The DGI Staging Partnership Plan will address all of those challenges individually, so that we can work together to sell homes faster and at the best price. There are 3 keys to selling a home:
Inside Marketing (Home Staging) – Preparing each room of the home to emotionally appeal to buyers, so that they can imagine living there
Outside Marketing – Getting the word out in the form of online photo presentations of staged rooms in order to attract buyer traffic
Pricing – Pricing the home right
When all 3 keys are in place, the home sells. As a HSR Certified Professional Home Stager, I have a very easy process that fits well into your listing presentation, gives you all the tools and resources to educate your sellers, all at the right price.
THE DGI STAGING PARTNERSHIP PLAN
Here is your partnership plan which is designed to make you look good, while educating sellers on transforming their home into a model home that stands out, attracts buyers and gets offers. Are you ready?
Many home sellers have never used a professional home stager before. The idea of someone coming into their personal home and “critiquing” it is not something they are comfortable doing. Other sellers are excited about the idea of preparing their home to sell* but need the professional guidance to know where to invest for maximum return on investment (ROI). Wherever a seller may be on this continuum, there are simple and specific tools and steps the HSR professional and Realtor partner can take to educate the seller and incorporate them into the selling process. The first goal of staging is NOT in the transformation of rooms but in the transformation of the seller, so that they “commit to the process and start to objectively view their product.” The home seller needs to cross over from viewing their home as their “beloved home” to their number-one “marketing commodity” or product to compete and sell for the best price. A transformed seller begins to objectively view their product and strategically works with the stager and agent to merchandise each room to appeal to their “buyer demographic.”
Are your clients committed to the sales process and viewing their home objectively?
Here’s how working with Deborah Gregg Interiors + Staging, gets the seller to commit to the staging and selling process:
Step One – A simple, non-invasive process that incorporates professional staging naturally into your listing presentation
Step Two – Videos, website page and hand-outs that serve to educate sellers
Step Three – A “Staging Consultation” that involves the seller in the critiquing process, gives them “buyer’s eyes” and shows them the power of a transformed room
Step Four – A “Staging Process” developed around consistently considering the buyer, their needs, wants and what it will take for them to F-E-E-L H-O-M-E in their home.
At the end of the 4-step process, sellers are excited about the product they are putting on the market, strategically competing in their market space and perpetuating the model home look the stager has created for them. Together, we can transform homes, so that they bring in buyers and obtain offers. The process is easy and leads us to Challenge #2.
In today’s real estate market it becomes even more critical for homes to stand out online and have a modern, model home look that buyers have grown to expect. Clearly the home that looks beautiful inside and online will obtain offers over the ones that fall short. As a listing agent, you want to have the reputation for always getting the best price for clients. Staging is the key but how specifically does it benefit you as an agent? Understanding all the benefits of staging, will help you communicate and incorporate staging better in your presentation.
Example Emails, Videos and Hand-Outs for Realtor Partners Use As a valued Realtor Partner, you will have access to various materials in order to educate your clients on the process and make your job much easier. Below is an example email you would be able send to your new listings along with video links to informative presentations: (I’m happy to send you the mp4 to use on your website and social campaigns)